While at the helm of 2 Rules Fine Art, I curated and hung a new show every month. And created an individual identity for each show. And then marketed and publicized that show.
Yes, it's just as much work as it sounds like.
After determining the proper ad placement and digital campaign for each show, I created custom content for mailers. Then I designed custom ads, digital graphics, landing pages, and, of course, show cards. I worked with a publicist, or sent out press releases myself, to ensure we had as much media coverage as necessary.